Are Social Media Managers in Charge of Sales?
Mar 5th, 2025 | 03:48pm
Social media managers have one of the most misunderstood roles in the digital space.
While they’re responsible for keeping a brand’s online presence alive, many assume they should also be pulling in sales like a high-powered marketing machine. But is that really their job?
To get some expert insight, we spoke with Rita Chidinma, a seasoned social media strategist and founder of Mompreneur Assistant. Her take?
“The conflict starts from the misunderstanding…
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Are Influencers Overrated? Here's What You're Doing Wrong and How to Fix It.
Feb 7th, 2025 | 04:23pm
For years, influencers were seen as experts, people who built trust through knowledge and credibility. But in today’s digital world, the word influencer carries a different weight. Social media has turned influence into a numbers game, and with so many people claiming the title, the question arises: Are influencers overrated?
At some point, many of us have considered becoming influencers, partnering with brands, receiving PR packages, building a massive following, and living a seemingly glamorous life. But as public perception shifts, brands and consumers alike are growing more skeptical.
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Billboard Advertising vs. Paid Online Ads: Which Is Better For Your Brand?
May 16th, 2024 | 1:10pm
Advertising is everywhere. Whether you’re scrolling through social media or walking down the street, there is a high chance that you will come across ads. But in today’s constantly changing advertising world, business owners often face the dilemma of selecting the most effective method to advertise their products or services.
With a wide range of options available, from digital platforms to traditional print media, it can be overwhelming to decide which avenue to take. Both methods have their pros and cons, and choosing the right one for your brand is crucial. In this article, we’ll dive into the key differences between two popular choices — billboard advertising and paid online ads — and explore essential aspects of each to help you make a well-informed decision that aligns with your business objectives.
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7 Signs Your Business Needs Professional Copywriting Services (+ FREE Tips on How to Find One)
April 4th, 2024 | 9:05am
If you’re reading this, it could mean that you are struggling to find the right words to pass your brand message to your target audiens or wondering if you need a copywriter – you’re not alone. Many entrepreneurs like yourself question whether or not to invest in professional copywriting services at any stage of their business.
In this blog post, we’ll explore seven clear signs that indicate your business could greatly benefit from professional copywriting services.
But, the most exciting part is that we’ll also give you some free tips on how to choose a copywriting service that perfectly aligns with your needs and brand.
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CrispTV and C&C Digital House partnered up for an Unforgettable Creatives Lunch in Enugu | Here is how it turned out
February 16th, 2024 | 10:35am
On Sunday, July 16th, 2023, the vibrant city of Enugu came alive as it played host to the highly anticipated annual gathering of creators, entrepreneurs, and visionaries known as ‘Creatives Lunch Enugu’.
The event was held at the CrispTV headquarters in Independence Layout and the event saw a remarkable turnout of individuals from Enugu and across the Southeast region, coming together not only to savour a delectable meal but also to foster learning, idea exchange, collaboration, networking, and the building of lasting relationships.
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How Positioning Can Be One of Your Greatest Assets as A Business Owner in Enugu
December 22nd, 2020 | 8:15am
In a city like Enugu where tech and media penetration is relatively low when compared to other cities in the country like Lagos and Abuja, doing sustainable profit-driven business is almost a herculean task.
Most business owners often stick to the already explored and cultivated turfs such as food and drinks, hospitality establishments such as lounges and hotels, fashion, and beauty. There is also no distinguishing factor between these businesses. They are all different business owners in a handful of industries doing the same thing.
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